I’m an award-winning professor at the Rotman School of Management, a best-selling author, and a former VP of Marketing with over 30 years of executive experience. My classroom is a launchpad for the future—where experiential learning meets real-world strategy, and where AI isn’t just a topic, it’s a transformative tool embedded into everything I teach.
My book, Pride, Passion, Profit: 7 Steps to Category Development, is a best-seller—and I’m thrilled to be relaunching it with a bold new focus on the power and potential of AI in category management and shopper marketing.
I’ve collaborated with top-tier organizations to build data-driven, AI-enabled marketing strategies that drive growth and innovation. As we look ahead to the future of marketing and social media, I’m passionate about helping brands not only adapt—but lead—with purpose, creativity, and technology.
Because AI won’t replace you—but someone who knows how to use it will.
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