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Welcome to SocialNext: Toronto
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Friday April 25, 2025 10:05am - 10:30am EDT
As the search continues to evolve with the rise of AI search, expanding social platforms, and shifting user behaviour, the reliance on traditional tactics to improve brand visibility and ranking is insufficient. It's becoming increasingly critical to interpret context, sentiment, and conversation within social platforms, communities to form content strategies suited for AI Search. In this presentation, the NP Digital team will delve into the changing landscape of search and share actionable strategies for thriving in this new ecosystem.

Learn how to adapt your content approach to maximize online visibility, drive meaningful traffic, and ensure your brand remains front and center in an AI-first world. Whether you're navigating AI-enhanced search, leveraging social growth, or aligning with emerging trends, this session will equip your team with the insights and tactics needed to stay ahead.

Who should attend?
Executives, Team Leaders, Managers, Digital Marketers
Speakers
avatar for Basil Hatto

Basil Hatto

SVP Product, NP Digital
Basil Hatto currently serves as NP Digital’s Senior Vice President of Product and Growth at NP Digital, where he spearheads agile product innovation using data and analytics to identify areas of monetization for Canadian clients. With over two decades of diverse leadership experience... Read More →
Friday April 25, 2025 10:05am - 10:30am EDT
Session in Keynote Hall (458)

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