Name: The Alchemy of Effectiveness: A Focus on Canada
Start: 2025-04-25T09:15:00-0400
End: 2025-04-25T09:40:00-0400

Welcome to SocialNext: Toronto
We’re glad you’re here.

Friday April 25, 2025 9:15am - 9:40am EDT

Session in Keynote Hall (458)

Explore how Canadian agencies are driving marketing effectiveness with data from the 2024 Effie competition. Learn how campaign inputs like media spend and strategy translate into business results like brand growth and customer acquisition. Gain actionable insights to elevate your marketing efforts for long-term success.

Who should attend?
Executives and Team Leaders

#MarketingEffectiveness #FocusOnCanada #AlchemyOfEffectiveness

Speakers

Paul Tedesco

Volunteer Chair, Marketing Effectiveness Council, Institute of Canadian Agencies

Paul has over 25 years of experience in building some of Canada's leading CRM, digital, data, and analytics agencies. With a focus on guiding customers through their journey to engagement and conversion, Paul leverages his extensive expertise in data-driven marketing and sales enablement... Read More →

Friday April 25, 2025 9:15am - 9:40am EDT
Session in Keynote Hall (458)

Keynote Hall

SocialNext: Toronto

Paul Tedesco

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