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Welcome to SocialNext: Toronto
We’re glad you’re here.
Friday April 25, 2025 3:50pm - 4:15pm EDT
Contrary to popular belief, sales and negotiation are skills that can be learned, not innate talents reserved for a few. While many frameworks exist, the tactical skills to implement them effectively are often neglected. What do you say to open a meeting? How should you make your ask? How can you connect with people and build rapport quickly? This class aims to bridge that gap by incorporating research from psychology, behavioral economics, and influence.

Who should attend?
Team Leaders, Managers, Digital Marketers, Communications Experts, Community Managers, and Social Media Managers
Speakers
avatar for Darren Chiu

Darren Chiu

Co-founder, Captivate
Co-Founder Darren is a Strategy Lead at Google, helping brands across all industries develop best in class marketing strategies. With over 12 years of industry experience, Darren’s passion for communication doesn’t stop at the world of business and sales. In his spare time, Darren... Read More →
avatar for Ben Wise

Ben Wise

Co-founder, Speaker, Captivate
Ben Wise is the co-founder of Captivate, helping educate on the psychology of persuasion. Beyond Captivate, he is a 15 year advertising industry veteran who has held successive sales and leadership roles at Google, where he is currently the Head of Programmatic Media. Ben is active... Read More →
Friday April 25, 2025 3:50pm - 4:15pm EDT
Session in Keynote Hall (458)

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