About me
Paul has over 25 years of experience in building some of Canada's leading CRM, digital, data, and analytics agencies. With a focus on guiding customers through their journey to engagement and conversion, Paul leverages his extensive expertise in data-driven marketing and sales enablement. He has worked across both B2B and B2C sectors on high-profile accounts including VW, Samsung, Kraft, ScotiaBank, and McDonald's. In addition to his professional work, Paul is the Volunteer Chair of the Marketing Effectiveness Council and the author of the Focus on Canada report. He also teaches Data and Analytics at both the Schulich School of Business and The DeGroote School of Business as part of their MBA and EMBA programs.
