Loading…
Welcome to SocialNext: Toronto
We’re glad you’re here.
Venue: Session in Breakout 2 (118) clear filter
Friday, April 25
 

11:00am EDT

Inbox Intelligence: From Spammy to Savvy—What Actually Works in Email Marketing Today
Friday April 25, 2025 11:00am - 11:25am EDT
Your emails aren’t being ignored—they’re getting filtered, overlooked, or mistimed. This no-fluff session breaks down what truly works in email marketing today, covering deliverability, content, and automation. Expect practical strategies and real-world examples that get emails opened, clicked, and converting.


Who should attend?
Executives, Team Leaders, Digital Marketers, Managers, Social Media Managers, Communications Experts, & Community Managers
Speakers
avatar for Geoffrey Blanc

Geoffrey Blanc

General Manager, Cyberimpact
Geoffrey Blanc brings over 18 years of digital leadership, with deep expertise in e-commerce and ERP integration. As General Manager of Cyberimpact, he now leads one of Canada’s leading email marketing platforms, trusted by thousands of organizations. Under his strategic direction... Read More →
Friday April 25, 2025 11:00am - 11:25am EDT
Session in Breakout 2 (118)

11:35am EDT

Thriving in the Comment Section: Mastering Social Media Engagement in a Complex Atmosphere
Friday April 25, 2025 11:35am - 12:00pm EDT
Social media is not what it used to be. The waters have become increasingly choppy, with many comment sections devolving into arguments and bickering. But if you can ride those waves, you will find that social media engagement is the most powerful tool in your digital arsenal.

Who should attend?
Community Managers, Social Media Managers, & Team Leaders
Speakers
avatar for Jake MacDonald

Jake MacDonald

Social Media Advisor, Government of Nova Scotia
When Jake MacDonald jumped from journalism to marketing, he thought social media management was something you did off the side of your desk. That all changed when he started working for Trailer Park Boys, where he managed an unruly social media following in the millions. He now works... Read More →
Friday April 25, 2025 11:35am - 12:00pm EDT
Session in Breakout 2 (118)

1:00pm EDT

The Integrated Brand: Why Print and Digital Need Each Other
Friday April 25, 2025 1:00pm - 1:25pm EDT
One screen, one page: where does the real story begin? Forget choosing sides; 2025 demands a fusion.

Who should attend?
Executives, Managers, Team Leaders, Digital Marketers, & Social Media Managers
Speakers
avatar for Jessica Brewer

Jessica Brewer

Vice-President, Digital Solutions, TPH
Jessica Brewer is a leading cross-functional executive and current VP of Digital Solutions at TPH. Known for delivering the impossible, she blends creativity and compassion to drive business goals; for progress, for people, and futures worth fighting for.
Friday April 25, 2025 1:00pm - 1:25pm EDT
Session in Breakout 2 (118)

1:35pm EDT

Get Real With AI
Friday April 25, 2025 1:35pm - 2:00pm EDT
General theme of 'Get Real With AI' is to take people through the practical steps and output of an AI project. From ideation, hypothesis, ways of working, output, and evaluation, Monks will demonstrate how to get started with AI in a real, practical, and measurable way. Take photos, ask questions, we're providing a blue print for leaders looking to commit to a real AI project.

Who should attend?
Digital Marketers, Executives, Managers, and Team Leaders
Speakers
avatar for Chris Kotyck

Chris Kotyck

VP, Media, Monks
Chris recently turned the calendar on year 5 at Monks where he leads the Canadian media practice. Prior to Monks, Chris worked publisher side creating digital revenue products and solutions, and helped launch and grow several thriving digital agencies. AI is real, and he's excited... Read More →
Friday April 25, 2025 1:35pm - 2:00pm EDT
Session in Breakout 2 (118)

2:10pm EDT

From Legal Headache to Marketing Edge: Rethinking Privacy Compliance
Friday April 25, 2025 2:10pm - 2:35pm EDT
Let’s be honest—privacy compliance rarely makes it onto the list of “sexy” marketing strategies. But in today’s digital world, transparency isn’t just a legal checkbox—it’s a brand differentiator. With regulations like Quebec’s Law 25, Europe’s GDPR, and California’s CCPA reshaping the way we collect and manage data, organizations can no longer afford to treat compliance as an afterthought.

Who should attend?
Digital Marketers, Community Managers, Social Media Managers, Managers, & Communications Experts
Speakers
avatar for Maxime Bellemare

Maxime Bellemare

Account Executive, Axeptio
Maxime is Account Executive for Axeptio in Canada. With an initial background in web development, he has a strong passion for digital technologies. Over the past three years, he has focused on marketing solutions, allowing him to combine innovation, strategy, and regulatory compliance... Read More →
Friday April 25, 2025 2:10pm - 2:35pm EDT
Session in Breakout 2 (118)
 
Share Modal

Share this link via

Or copy link

Filter sessions
Apply filters to sessions.