SocialNext: Toronto

Marketing around social causes and issues was once part of every marketers content toolkit. In today’s divided society, attaching your brand to a social issue has become a risk many companies are not willing to take. This presentation will look at how we can still do values marketing and make it brand safe.

Who should attend?
Managers

#SocialJustice #RiskMitigation #PrideMarketing

A practical exploration of the tactics and best practices for crafting impactful influencer campaigns, leveraging organic and paid strategies, and managing a dynamic influencer roster for sustained brand growth and engagement.

Who should attend?
Team Leaders, Digital Marketers, Communications Experts, Social Media Managers, and Community Managers

Now more than ever, it is crucial to continuously cultivate and strengthen your legacy. Whether as an organization or an individual, navigating a world of short attention spans, constant innovation, and existential anxiety about the future can be challenging. Being non-disposable in the era of disposability is crucial. By building your legacy you can prevent disposability and thrive.

Who should attend?
Communications Experts, Team Leaders, and Executives

In 2025, the marketing landscape has changed drastically from what it was even just a few years ago. Understanding the current dynamics of online audiences, the digital platforms they spend time on, and their content consumption behaviour will arm marketers for success, in 2025 and beyond. This presentation provides an in-depth analysis on just that.

Who should attend?
Executives, Digital Marketers, Social Media Managers, Managers, and Communications Experts

Measuring the impact of your brand’s organic social media can be challenging. The most effective way to demonstrate success is by benchmarking against your competitors. Here’s what to focus on—and how Zavy can help.

Who should attend?
Digital Marketers, Community Managers, Communications Experts, and Social Media Managers