Signing a sponsorship or partnership agreement is only half the battle. In this session, we’ll talk about what happens after the ink dries. How do you transform a signed contract into a dynamic, mutually beneficial partnership? We’ll cover strategies for amplifying sponsorships and partnerships, focusing on active engagement, building long-term audience relationships, and creating value that extends beyond the paper. This talk is for anyone looking to activate their sponsorship deals into living, breathing opportunities for growth and impact, fostering creative activations that help your brand leap beyond your logo and connect with your community in a meaningful way.