Name: Values Marketing to a Society Divided
Start: 2025-04-25T11:00:00-0400
End: 2025-04-25T11:25:00-0400

Welcome to SocialNext: Toronto
We’re glad you’re here.

Friday April 25, 2025 11:00am - 11:25am EDT

Marketing around social causes and issues was once part of every marketers content toolkit. In today’s divided society, attaching your brand to a social issue has become a risk many companies are not willing to take. This presentation will look at how we can still do values marketing and make it brand safe.

Who should attend?
Managers

#SocialJustice #RiskMitigation #PrideMarketing

Speakers

Jessica Fralick

Senior Vice President, Corporate Affairs, Zeno Group

Jessica is a Senior Vice President and Canadian head of Corporate Affairs for Zeno Group - a global integrated communications agency. She is an award winning strategist and communicator who has helped some of the worlds biggest brands mitigate the risks of marketing including adidas... Read More →

Friday April 25, 2025 11:00am - 11:25am EDT
Session in Breakout 1 (250)

Breakout 1

SocialNext: Toronto

Jessica Fralick

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