Name: Turn Followers into Advocates Through Community-Led Marketing
Start: 2025-04-25T13:35:00-0400
End: 2025-04-25T14:00:00-0400

Welcome to SocialNext: Toronto
We’re glad you’re here.

Friday April 25, 2025 1:35pm - 2:00pm EDT

Session in Keynote Hall (458)

The future of marketing is not just about capturing attention but owning the relationship. In this practical session, Joe Teo, CEO, and Alyssa Pulford, Community Strategist of HeyOrca, will walk you through a step-by-step guide to creating a community-led strategy. Learn how to future-proof your marketing so you’re ready for anything, from algorithm changes to platform bans.

Who should attend?
Executives, Managers, Team Leaders, Digital Marketers, Social Media Managers, Communications Experts, and Community Managers

Speakers

Alyssa Pulford

Community Strategist, HeyOrca

Alyssa Pulford started with HeyOrca back in 2021 when the community was quiet and not very engaged. In the past few years, she's grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers... Read More →

Joe Teo

Chief Executive Orca, HeyOrca

Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping teams and agencies build thriving communities. He’s also a "dad-in-training" to two young kids, navigating the beautiful chaos of business and family life in Newfoundland.

Friday April 25, 2025 1:35pm - 2:00pm EDT
Session in Keynote Hall (458)

Keynote Hall

SocialNext: Toronto

Alyssa Pulford

Joe Teo

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