Name: Overcome The Scarcity Of Earned Media: Make the Most of a Great Story
Start: 2025-04-25T14:10:00-0400
End: 2025-04-25T14:35:00-0400

Welcome to SocialNext: Toronto
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Friday April 25, 2025 2:10pm - 2:35pm EDT

Session in Keynote Hall (458)

This session explores the power of earned media—what it is, why it matters, and how to make it work for you. Learn how to craft impactful stories and maximize their reach using the PRAC (Public Relations Audience-Centered) Approach to connect more effectively with your audience.

Who should attend?
Executives, Managers, Team Leaders, Communications Experts, and Community Managers

Speakers

Lana Rogers

Founder, Gentle Lion Communications

Leading with signature drive and all heart, Lana Rogers has been immersed in the marketing and public relations industry for almost two decades. As the Founder of Gentle Lion Communications, Lana is known for redefining the communications model and bids farewell to formalities and... Read More →

Friday April 25, 2025 2:10pm - 2:35pm EDT
Session in Keynote Hall (458)

Keynote Hall

SocialNext: Toronto

Lana Rogers

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